Canna Analytical is a testing laboratory for medical and non-medical cannabis products. Their core mission is to keep the public safe by providing quality analytical services for their clients. They spun off from an established agricultural testing lab, and wanted to move their brand language into a more modern direction to set them apart.
They emphasized the importance of using obvious cannabis imagery while maintaining visual simplicity — the challenge was to differentiate their brand in a market that is saturated with cannabis leaves and beakers. We landed on a minimal logo that abstracted the idea of extraction from cannabis and included their name to gain brand recognition.
team
The Consulting Joint
Cannabis International
