Brand
As the Growth team’s swiss army knife of brand experience, I worked on projects across CFX stakeholders, developers, and design teams. I built brand experiences from the ground up and scaled design systems through our client-facing content pipelines. Ultimately, these efforts helped drive the creative strategy across the website, design systems, digital campaigns, events, and internal assets.
Elevated Product Marketing
Legal software can look overwhelming because of its complexity — and while our product’s UI is one of Everlaw’s main competitive differentiators, the way it was marketed lacked elegance and consistency.
I used modern devices to elevate the look and feel of our product in context, and utilized layouts with generous whitespace to provide breathing room for the intricacies of each screen.
Templetized Assets
Seen below: Everlaw Deck Template 2020
I designed a company-wide deck template that met growing needs from team members in business development, federal GTM, sales, customer success, operations, marketing, data science, product, security and compliance, HR, and executive leadership.
This template is used by over 300 employees for funding pitch decks, team reporting, webinars, etc., and comes with a best practices guide that helps new employees create personalized versions on Powerpoint or Google Slides.
Social Media
We needed to find synergy between our minimal brand style and an engaging social media presence. These ads are created across LinkedIn, Twitter, Facebook, and Google Display Ads.
Communication Design
Seen below: A Conversation with Neal Katyal
Whitepapers provide a great opportunity to source MQLs. Since these bespoke assets are home to compelling information and thought leadership from inside of Everlaw, and needed to be templatized in a way that could work across technical and creative displays of information.
Infographics
From federal customer journeys to document lifecylces, infographics help customers ingest complex information from delightful bite-sized content.
