Lovewick isn't couples therapy, and it isn't just for fun — it's a couples app that helps partners learn about each other and share new experiences. It’s rooted in insights from academics, therapists, and real couples.
Context
Lovewick is built by a small but mighty team of relationship nerds. The founder, Ali, who studied Human Biology at Stanford and Service Design at RCA, realized that research can help improve relationships, but is often tucked away in confusing, paywalled academic papers. She wanted to change that and provide a free app to help relationships reach their fullest potential.
There’s been a lot of change in societal trends about relationships since her research began — 40% of people in the U.S. have met a romantic partner online, we are getting married later or not at all, and there are more dual-income, intercultural, interracial, long-distance, and LGBTQ+ couples than ever before.
Lovewick was born out of inspiration from the new opportunities and challenges in this era of modern love 🖤 A brand refresh was needed to elevate their identity as an emerging leader in the relationship app market, and to develop a foundation of visual standards that would scale with the company’s growth.
Brand Guidelines
Mobile mockups
Social posts
Marketing in the wild
