Leveraging IBM’s global presence for signal tracking.
of the many futures we could have, which ones do we want to intentionally build towards as a company?
A signal is an observed change in the environment, a blip, a new innovation, a spark of disruption that deviates from the current path.
A signal can be either wear or strong, depending on its potential impact on its surrounding environment and the community’s awareness of its existence. Signals can be discovered in many ways and found through different types of mediums.
Wildcards
Signals with low probability and high impact.
Weak Signals
Indicators of potentially emerging issues or future import.
Emerging issues
Issues that are just below the surface of public awareness.
Trends
+/- of what’s already known.
Character traits of a weak signal
Delay: A weak signal describes something that is not yet significant but requires time to mature.
Novelty: A weak signal is an indicator of something new or a new perspective on a known subject.
Significance: A weak signal describes something that may have an impact on the future.
Surprise: A weak signal forces one to challenge existing assumptions and is therefore often difficult to detect or easy to overlook.
Challenge: A weak signal forces one to challenge existing assumptions and is therefore often difficult to detect or easy to overlook.