Dipali Aphale
 
 

Brand refresh for a couples app that’s on a mission to help relationships grow.

 
 

Context

122 designers
20 teams
12 countries
1 goal — sustainability

IBMers around the world came together to work on a 2-day design sprint centered around sustainability. Motivated by the UN’s Sustainable Development Goals and IBM’s Environmental Goals, teams worked on projects to help IBM and its clients make sustainability advancements in business through design.

 

Team

Dipali Aphale, Design Strategy & Research
Kelvin Esparza, Visual & UX Design
Cory Marko, UX Design
Christie Lau, UX Design
Judy Kim, UX Design
Emma West, Design Research

 
 
 
 

Problem Statement

How might we drive autonomy for sustainable business decisions during each step of a product life cycle?

 
 
 
unsplash-image-fdSJH2f7E8I.jpg