Commercial and concept packaging innovation for consumer markets.

Packaging provides a unique opportunity for commercial manufacturing, industrial design, and brand identity to live symbiotically. Whether it’s consumer-centric testing, cross-functional collaboration, client engagements, or operational efficiency, the packaging industry offers a broad perspective of the design process as a fundamental part of mass production.

Contributions

My time at WestRock was spent working with an outstanding team of designers, engineers, brand strategists, patent lawyers, and senior executives.  My main contributions were towards the beverage packaging team, utilizing skills in industrial and graphic design.

Achievements

• Created a hand-packing prototype for Anheuser-Busch InBev market trials, which was later implemented onto a pneumatic air pressure device for commercial manufacturing.

• Winning concept for the company-wide Second Life Packaging contest.

Though most of my commercial work cannot be displayed on my website, below are some examples of fun projects I got to explore!

Clients

• Anheuser-Busch InBev

• Coca-Cola

• Delta Water

• Hardywood

• New Belgium

• Pepsi Co

• Stone

• The Veil

• Yuengling